Every now and then, products (even bestsellers) attention. Not because there's anything drastically awry, but because you’ve learned more about it. How it’s actually enjoyed. Who it really belongs to. What parts of it matter most.

That’s where we are with our rum.

How it started

We set up our whole distillery to make British Rum, and make it the same way we’d approach food in a kitchen: from scratch, with real ingredients, and without leaning on the usual tropes. No pirate stories, no syrupy sweetness, no heavy-handed spice blends. Just a carefully made rum, gently layered with things like figs, orange peel, fresh ginger, and muscovado.

The result is something warming, balanced, and easy to drink. A rum designed for early evenings, long glasses over ice, and good company around the table.

We started making rum because we felt there was an obvious question to answer. What would rum look like if it were made by chefs, not by marketers with a penchant for men with beards and boats? Something modern, ingredient-led, and as welcoming to people who were curious about rum as those already in love with it.

That was the starting point.

Three years later

It’s now been three (three!?) years since we first launched our rums. Three years of pouring them in the distillery, at events, and across kitchen tables. Three years of hearing your reactions, your surprises, your little pauses after the first sip.

And the same feedback has come up again and again.

People love that it isn’t overly sweet.
They love that it has depth without feeling heavy.
They love that it feels different from the usual spiced rum mould.

What we’ve realised is that our original hunch was right. There is space for a rum like this. But if anything, we didn’t lean into that idea quite hard enough.

The rum itself always felt warm, expressive, and a bit joyful. The bottle, the positioning, the way it was presented… all a bit more serious than it needed to be.

So this relaunch isn’t about throwing everything in the air. It’s about bringing the whole thing closer to what it already is. Making the bottle match the moment.

Why now?

There are also some very real, behind-the-scenes reasons for this pause.

Over Christmas, demand for the rum far outstripped what we’d expected. It was a brilliant problem to have, but it did mean we ran out sooner than planned. At the same time, our next run of glass bottles came with a longer lead time than expected, something small producers feel much more sharply than bigger brands.

So while we’ve been waiting for bottles, we’ve taken the opportunity to make a few thoughtful changes.

One of those is stepping away from organic certification. That wasn’t a light decision. But in practical terms, the supply of organic molasses has become increasingly unreliable, and the certification itself can be surprisingly restrictive when you’re trying to work with foraged or waste-stream ingredients.

We’ve realised we can express our values far more honestly through the way we actually work: using by-products, locally sourced ingredients, foraged things. Reducing waste, improving our systems, and choosing ingredients carefully. Not just through a badge on the front of the labels

So what’s actually changing?

The heart of the rum is the same.

It’s still made from scratch.
It’s still ingredient-led.
It’s still designed for long drinks, slow sipping, early evenings, and good company.

What’s changing is the balance, the expression, and the way it shows up on your shelf. The botanicals will come more clearly to the fore, both in the flavour and on the label. The whole thing will feel more welcoming, more joyful, and more in line with the rest of what we make.

Not a reinvention, more a rather exciting handful of tweaks.

Come along for the ride

Over the next few months, we’ll be sharing updates as the rum takes shape again. Tasting notes, label changes, behind-the-scenes decisions, and the thinking that goes into it.

If you’ve joined the rum relaunch list, you’ll be part of that process. We’ll be asking for your thoughts along the way, and you’ll be the first to taste the new batch when it’s ready. Join the list here

This rum has always been shaped by the people who drink it, and this next chapter is no different!