A fresh take on Spirits
Loveday is the work of old friends more than a little bit obsessed with flavour and with two decades of culinary & design experience, on an eternal search for beautiful, vibrant new things to sip on.
It’s been slowly brought to life since 2020 over lockdowns, babies, coffee, sea swims and G&Ts in lovely Penryn, south Cornwall.
Stumped by a barrage of over-complicated, over-sweet flavour profiles, and tired of fussy branding that seems preoccupied with telling women ‘It’s gin o’clock!’ and ‘Rum is only for sailors!, we wanted to find a new way: where craftsmanship, modern design, and carefully balanced, chef-developed distillations come together.
We make sustainable spirits using fresh and foraged ingredients with enjoyment in mind - unhurried get-togethers with favourite company and a glass of something darn good in hand is how we love to serve Loveday.
CHLOE
Co-founder, design department, reluctant tech-guy.
DAISY
Co-founder, The Tastebuds, distiller
We’re childhood friends who spent our teens and 20s as chefs, creatives and hospitality workers: in restaurants, as private chefs, and on boats. Now we pour all of that experience and knowledge into every bottle of award-winning organic rum and gin that leaves our distillery doors, and every event we host.
Since 2020 we’ve been making our spirits with clarity, thought and warmth for people that want something fresh, distinct and handcrafted in their glass.
Over 35,000 bottles of organic, made-from-scratch rum, and award winning gin have been enjoyed in the UK and internationally, and they've picked up recognition along the way that's made us grin proudly from ear to ear:
- An appearance on James Martin's Saturday Kitchen, in which Levi Roots said of our organic rum: "Wow... I REALLY like that"
- A Gold Outstanding, 98/100 award from The International Wine and Spirits Competition which is rare as hen's teeth from this revered industry body.
- Becoming the only British, Organic certified, made-from-scratch rum producer in the UK.
- Being picked as a Craft Gin Club gin of the month, which saw one of our gins land on 44,000 doorsteps in August 2023
- Achieving a full house of gold awards from the Taste of the West, and stars from The Great Taste Awards
