We’re so happy to re-introduce our Loveday Gins… with a beautiful, bespoke, sustainable upgrade.

It’s such a joy to finally reveal what we’ve been working on! 18 months in the making, 17 design drafts, 2 major sampling fails, several weeping-into-laptop-while-cursing-ourselves-for-embarking-on-this-whole-thing moments and a lot of giddy excitement later, and we finally have our hands on Loveday gins in their brand spanking new bottles. Here is what you can expect:

• The very same award-winning gins, carefully distilled with fresh and foraged ingredients

• Bottles that are 26% lighter, which means 26% less raw materials used in production and less emissions moving them to us, and then on to you

• New, entirely plastic-free labels, which makes every last bit of our bottles and packaging fully household recyclable

• Something utterly unique and tactile, which lets our lino-printed botanical artwork sing to the heavens (and is rather hard to put in the recycling upon finishing)